I think every meal I eat is at the same time my first and my last one. But it doesn't sadden me anywhere near as much as the thought that I have to eat everything today because there will be no food tomorrow. You will eat that and the box size will be the only criteria of how much food you need. Give you your food in a bucket, well, thats how much youll eat. Wansink maintains we make about 200 food-related decisions a day. You weren't even hungry before but I started talking about food and now you want to eat. If it says something vaguely healthy on the packaging, again you can eat as much as you want of it and also believe it will cure cancer. Thats your brain on food.
Mindless Eating By Brian Wansink, Ph.D. The best diet is the one you dont know youre on. serve 20% less on your plate at a meal c. put everything you want to eat on a plate before you start eating. b. Put snack in a bowl and leave box or bag in kitchen. Use smaller plates and glasses. c. We eat more when there is a variety. c. Snack only at table and on plate. This makes it less convenient to serve, eat, and clean up after a snack. Avoid another helping by always leaving food on plate. Dont eat straight out of bag or box or huge serving bowl. plate of veg and fruit and salad.
This author is familiar to me through being quoted in other food-eating books I've read, including the stale popcorn study, and the plate size study, at least. This book is meant to help us make better food choices when buying and eating, and buying and making for others, plus the outside eating (work-related and the eating out).
If you want to learn how to cheat yourself out of being basketball shaped - this book is for you. I'm going to try to put some of the advice in this book into practice. The advice, though, that we don't eat calories, but volume is very interesting.
Wansink's book combines diet instructions with lessons on the cognitive flaws in the human psyche that make dieting necessary for so many of us.
Fully aware that I myself am a mindless eater (most of us are, so don't think you're immune!), I was curious to see what the book had to say about our eating habits. (Believe me, I got a few odd looks as I was reading this during the conference's keynote address.) The experiements that the author has conducted in his lab and elsewhere to reveal the hidden cues that cause us to eat more than we need to are intriguing. The one downfall to the book, in my opinion, is the easy-as-pie way Wansink makes changing those habits sound.
Wansink gives recommendations for changing eating behaviors based on his research, which I find unnecessary--the findings speak for themselves.
The studies conducted are fascinating - especially those conducted on behalf of the Army on how to get stressed out troops in combat environments to eat MORE - and Wansink's voice is fun.
I read this book for work. It is easy enough that anyone can read it and understand it, but it is interesting enough to keep anyone engaged. This book will change how I eat and how I practice as a dietitian.
His book Mindless Eating summarizes some of his research, much of which is focused on how external cues like packaging, portion sizes, and presentation can influence how much we eat. The book certainly raises awareness, though I find Wansink's assertion that cutting 100-200 calories through "mindless calorie control" might actually solve our weight problems to be somewhat naïve.
Wansink is best known for his work on consumer behavior and food and for popularizing terms such as "mindless eating" and "health halos." His research has focused on how our immediate environment (supermarkets, packaging, homes, pantries, and tablescapes) influences eating habits and preferences.