The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

by Michael E. Gerber

E-Myth 'e-,'mith n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical workVoted #1 business book by Inc. 500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business.

Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a businessfrom entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeedand shows how to apply the ons of franchising to any business, whether or not it is a franchise.

  • Language: English
  • Category: Business
  • Rating: 3.99
  • Pages: 269
  • Publish Date: January 1st 1995 by HarperBusiness
  • Isbn10: 0887307280
  • Isbn13: 9780887307287

What People Think about "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It"

It shows how to work on your business, not in it. In actuality, businesses are started by technicians (employees) who decide to work for themselves. The Technician: a present-focused worker who concentrates on the task at hand I had heard about The E-Myth and Michael Gerber in several places, and finally decided to read it when a successful business owner I respect recommended it so I could learn how to work on my business, not in it. Notes Most businesses are operated according to what the owner wants (a place to work freely), not according to what the business needs (growth and change). 2. Needs Analysis Presentation: Show the customer their frustration and how you can relieve it. 3. Solutions Presentation: Provide the rational armament to back up the customer's emotional commitment. Selling isn't about closing, it's about opening; opening the customer to feel their frustration, and see the solution you can provide.

He also compliments his invented characters for their eloquence and drops repeated advertisements for his own company in the text.

Another fifty pages to explain that you need good processes so that you can hire low-skilled people. Good book for people who think they have a skill that they can monetize but have little to no corporate experience.

The author uses a fictional small business owner who started a pie shop and running herself ragged. She was thinking about how she her job was making and selling pies when her business could and should be so much more. The only way he could make more money is to leverage himself in making CDs, doing lectures, and yes, writing books.

While I agree that standardization of processes can go long way, the McDonald's of the world already exist.

and I said, "WHAT DID YOU JUST SAY?" (qualifies as one of the most rare phrases to escape his gorgeous lips) So I had to read it, see. I'm betting I'll never start my own business, because the things I do tend to be less-marketable services and commodities.

I skimmed this book five years ago after hearing about it from some North Point staff members. I had a chance to listen to the book this week, and will likely add it as required reading for all our new staff members. 2) As a result, most--up to 80%--of new business start-ups fail, and fail miserably. Imagine, says the author, designing a business model that can be replicated 5000 times! Too often, hiring "talented" managers can screw up the system because they begin to turn dials and make changes. 10) This is a book I'll probably add to my "Every January" list for the next few years alongside Acts, The Effective Executive, Getting Things Done, The Art of War, etc.

I've build a 6-figure business after resigning from my long corporate career, and I'm never going to go for the MBA, but listening to Michael Gerber's E-Myth Revisited book, I feel like I just went to overnight MBA School. 4. You get inspired, motivated, and learned how to run a small business in such a way that you can still love your life, love your work, make money and not be owned by it all. Some of my most favorite quotes from the book - and there were so many: "The purpose of going into business is to get free of a job so you can create jobs for other people. The purpose of your business is to serve your life." "How can I run my business doing the work I Love to do rather than the work I Have to do?" "Business, even a small business such as yours, is both an art and a science. Let business be your personal transformation." "Great people create their lives actively while everyone else is waiting passively to see where their life takes them. Selling is opening by going thru the questionnaire process and finding out what all you can offer him or her." My biggest takeaway: "The entrepreneurial dream is a yearning for structure, for form, for control, an escape from chaos, and for something else as well: a yearning for a relationship between ourselves and the world in a way that is impossible to experience in a job!" Now he speaks my language.