Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

by Jay Conrad Levinson

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinsons

  • Language: English
  • Category: Business
  • Rating: 3.92
  • Pages: 384
  • Publish Date: May 22nd 2007 by Mariner Books
  • Isbn10: 0618785914
  • Isbn13: 9780618785919

What People Think about "Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business"

It does not mean investing a lot of money." 2- "Marketing is the art of getting people to change their minds or to maintain their mindsets if they re already inclined to do business with you. People must either switch brands or purchase a type of product or service that has never existed before." 3- "Guerrilla marketers do not rely on the brute force of an outsized marketing budget. You must have commitment to your marketing program. After you have a full-fledged marketing program, work to augment it rather than rest on your laurels." 5- "Creativity comes from knowledge. You must have knowledge of your own product or service, your competition, your target audience, your marketing area, the economy, current events, and the trends of the time. With this knowledge, you'll have what it takes to develop a creative marketing program, and you'll produce creative marketing materials." 6- "Market primarily to customers, not to prospects. Direct your marketing funds toward follow-up, surpassing customer expectations, gaining repeat business, earning referral business, and enlarging the size of your transactions. Whatever you offer must be marketed...The third business you're in is the service business. There's a close correlation between your interest in people and your ability to convince and motivate them." 12- "Whatever you think or thought service was, let me give you a new definition a definition for guerrillas, a definition for a time when small businesses d all the help they can get and every possible competitive advantage. Service is anything the customer wants it to be.

In this book that launched the guerrilla marketing movement, Levinson describes inexpensive marketing methods for small businesses to enhance their word-of-mouth reputation. My favorite point was to use fusion marketing, combining marketing efforts with business partners who have the same prospects. I read this book because it was recommended by a local web developer, and I had seen it referenced in business magazines like Entrepreneur and Inc. I didn't learn as much as I had expected based on its reputation, but that's probably because I've read several other marketing books that featured guerrilla marketing tactics. Practice you marketing: make every word about the customer (or website visitor). Sales The best time to close is when youre with the customer; you lose control after you leave.

If small business owners could read no other book, I would love to have them study Jay Conrad Levinsons Guerrilla Marketing: Secrets for Making Big Profits From your Small Business. Revised again (and again, depending on which volume you select), the book offers not only simple suggestions for making the most of the smallest things but also fantastic marketing advice on everything from developing a plan to waiting patiently for your strategy to succeed. Implementing both humor and realistic examples, Jay Conrad Levinson has written a must-read for the small business owner involved in marketing (that should be all of them).

You could skim the chapter titles and figure it out just as well as reading any of this book... You'd think this book would have a section on how to sell, but it doesn't: you have to read the Guerilla Guide to Marketing.