Branded Male: Marketing to Men

Branded Male: Marketing to Men

by Mark Tungate

In Branded Male, Mark Tungate, author of Adland and Fashion Brands, paints a portrait of the male consumer.

Following a typical modern male through his weekday, Tungate considers how marketers can target him in all his activities, from morning through night.

  • Language: English
  • Category: Uncategorized
  • Rating: 3.66
  • Pages: 256
  • Publish Date: April 1st 2008 by Kogan Page
  • Isbn10: 0749450118
  • Isbn13: 9780749450113

What People Think about "Branded Male: Marketing to Men"

Tungate explores several consumer categories, including grooming, fashion, travel, cars and sex.

The theme of the book is the Male species and how companies can target them, market and advertise their products to them.